Are you serving the Starving, or the Bleeding?

Karry and I just returned from Eben Pagan’s Guru
Mastermind Content Summit with some of the industry
greats.  Let me just say we learned a ton and it was
well worth the hassle of getting there!

So here is a quick tip with a twist!

Gary Halbert, one of the best copywriters of all
time was famous for saying “All I need is a
starving crowd.”

You may have heard the same saying tweaked a
little, but in case you ever wondered where it
came from…It was the late Mr. Halbert.

Now, one thing I heard this weekend that was
a little more profound to me was originally
from John Carlton, another great copywriter.

John said, “All I need is a bleeding neck.”

On the surface it seems the same, but dig a
little deeper and you will realize it’s not.

What are both of these men trying to say?

Stop trying to provide something YOU think
people want or need, provide them with exactly
what THEY are looking for.

A starving crowd is great, but a bleeding neck takes
things to a different level.

If you’re hungry or starving, you still have time to
find some food.  Time is important but the situation
may not be urgent enought yet.

But if someone has a bleeding neck you know exactly
what they are looking for…ANYTHING that will
stop the bleeding RIGHT NOW!!

Closely examine what your business really sells and
ask yourself…

How can I identify the starving crowd of people who
are already searching for what I have to offer?

Now how can I drill down even deeper to locate the
people with bleeding necks?  That is where the low
hanging fruit is!

All of your marketing messages should be directed to
these two groups.

Make sure your ad headlines are benefit driven and
specifically directed to the starving crowd/bleeding
neck groups and you will have created a sure winner!

Quick headline example:
Just Released! The 3 Step Method to STOP the Bleeding
From YOUR Neck in 60 Seconds or Less!

Dedicated to Increasing Your Cash Flow,

Chad & Karry

P.S. Here’s another quick lesson you can learn
from this post:  I have heard Gary Halbert’s
saying more times than you can imagine.  Upon
hearing John’s I was moved again.  The same thing
said slightly different can make a huge difference
in your response rate.

P.P.S.  If your business is bleeding customers and cash during
these tough times.  Give us a call.  We’re here to help.
503-573-4259