Franchise Giant Makes 2 Dumb Marketing Mistakes!
March 19, 2009 by Chad & Karry
Filed under Sales Prevention
This morning I made the typical daily stop at McDonalds for my morning Diet Coke.
Hey don’t judge… some drink coffee-I drink Diet Coke.
OK back to McDonald’s.
When I arrived at the window I was handed a little rewards card. You know
the punch card type.
Being in the Marketing Biz, my natural instincts force me to view everything
through marketing goggles (my wife thinks it’s a curse). Anyway, I’m always on the
lookout for ideas that are new, unique, and effective to pass on to you and
our clients.
I noticed right away two very glaring problems. Read more
Are YOU an ASKER, or Are YOU a TELLER? Be Honest….
February 2, 2009 by Chad & Karry
Filed under Sales Prevention
I have a cautionary question for you, about your business;
how much are you talking about what interests you vs.
what interests…them?
Has this ever happened to you?
I remember walking into a local computer sales shop (I try to
support local any chance I can), looking for a new laptop.
I was greeted by the owners son with a “hello can I help
you find something today?” I simply replied “yes, I am looking
for a new laptop”.
For the next 25, or so, minutes I received a condensed PHD in
computer science, storage, RAM, Chips, and more.
Overwhelmed-bored-frustrated, I simple Read more
Are Rules REALLY Meant To Be Broken?
January 27, 2009 by Chad & Karry
Filed under Sales Prevention
As time passes one thing our readers will learn about us,
is that we are reasonable business men.
We understand our luggage is going to be lost once in
a while, there may be the occasional malfunction in
our dinner order, or a product you ordered get’s damaged
beyond recognition through the mail.
However, the one thing that chaps our hides is to see businesses
lose loyal customers because Read more
