What We Do

IMAGINE having the power to create a business that attracts the kind of customers you want, makes the kind of money you dream of, and delivers the lifestyle you have been focusing on building.

Let us show you how ANY small business owner or entrepreneurial CEO
can use email, the internet, and direct response marketing to
leverage their business and create a flood of extra sales…easily
and consistently…in ANY economy!

Have you ever wished you could generate all the leads and new customers you wanted
for little or next to nothing?

Would you like to increase your profits with automatic follow-up, referral systems,
and even customer service?

What if your website became an income source that thoroughly demolishes the results
your currently receive from your Yellow Page Ads, Newspaper Ads, and even your
Direct Mail Campaigns?

Competition is on every street corner.  The Internet and big box retailers are moving
in on every industry.   Businesses using yesterday’s advertising are failing at an
amazing rate, the world of marketing and sales has changed and you need to make sure
you are changing with it.

Our easy, PROVEN, 5-Step plan will help you make money —online
and offline— with your current business and help move you away from
‘dollars-for-hours’ work…quickly!

Here’s just a SAMPLING of what we can help you discover when you work with us….

1) “How to easily re-vamp your WEBSITE into one that actually MAKES YOU MONEY
(instead of just looking “the part”)

You’ve probably got a snazzy website that looks nice and impresses your friends. You
may have spent several thousand dollars on it.  But does it bring you new leads and
clients on a consistent basis? Better yet…does it bring you SALES?   Cold-Hard-Cash? 
If not, your site is a waste of space on the Web. (Don’t have a website yet?
Great—We’ll help you design, build, and launch one that actually works!)
 
Authentic Marketing will help you discover:
• What you absolutely need on your website (and what you don’t).
• How to tell if your web designer is wasting your money! (You would be amazed
   if you knew how many web designers have no clue how to design and build a site
   that makes money)
• Why the design of your website is losing your sales.
• Why visitors are leaving your site without buying. (this tip is priceless!)
• How to make your visitors stay on your site longer, which increases the chances
   they buy from you.

2) How to easily build & benefit from an in-house email list.

Marketing to an email list is not hard, but getting them to take action is a science. 
Stop marketing one-to-one and start marketing to hundreds, even thousands of people who
are ideal clients and customers! It’s easy, it’s fun, and it’s free.

Authentic Marketing will help you discover:
• What to say (and not to say) in every email to build trust, strengthen relationships,
   and increase sales!
• What you must ALWAYS have in your email (not only to promote you, but for legal reasons
   as well).
• How to make sure your emails are actually getting delivered and not getting caught in
   those nasty spam filters.
• The software and systems we use or recommend (and which ones to run from).
• How to use your emails to test every ad before you spend money on it! (priceless tip!)

3) How to get 100’s even 1000’s MORE VISITORS to your website (the kind of visitors
you want, who are interested in what you have to offer)

Any website, even a great one that sells, won’t do you any good if you have no one looking
at it.  It’s like having a gorgeous billboard in the middle of desert!  Looks great, but
nobody sees it.  Traffic is a must!  But you don’t want just any type of traffic…You want
the RIGHT kind—your ideal clients and customers.  And while they’re there why not get them
on your email list (the right way)!

Authentic Marketing will help you discover:
• How to get 100’s—1000’s—10,000’s more of YOUR ideal prospects to your site
   each and every month.
• How to find and use the KEYWORDS that your prospects are searching for online.
• Simple changes you can make right now to get you listed higher in the search engines,
   automatically and FREE!
• How not to go broke using Pay Per Click advertising! (easy methods you can put into
   place in minutes)
• The power behind social media such as TWITTER, FACEBOOK, and even YOUTUBE.
    (Build your list fast and FREE too!)
• One simple tip that will turn your clients into instant referring machines.

4) How to Properly Test and Track EVERYTHING You do (if you aren’t testing & tracking
right now I guarantee it’s costing you money)

Often time’s marketers and business owners think that a complete design makeover is
always going to boost sales and credibility.  Or that a better-looking marketing piece
will beat an ugly one hands down.  The reality is you don’t know and you can’t predict
what will happen —unless you test! The truth is your business could be slowly dying and
no one would notice, until it is too late.

Authentic Marketing will help you discover:
• The proper formula for testing all marketing pieces. (the wrong approach can result
   in false positives)
• Easy to use software that will do the testing for you!
• How to turn your testing process into a selling process (not to mention the insulation
   effect it will have on your most desired customers).
• How to save money by correctly choosing what NOT to test!

5) How to work LESS & LESS, while you make MORE & MORE money, consistently!
   (Yes, it is possible)

Last, but surely not least, we will show you how to put this all together into a system
that works over and over.  It’s all about the S.Y.S.T.E.M. We use SYSTEM as an acronym that
stands for…Save Yourself Time, Energy, and Money.  By “Systematizing” (if that’s a real
word) as many of the day-to-day business functions as possible you will dramatically improve
all aspects of your business.  Not to mention, it’s absolutely necessary if you plan to
compete now and into the future.

Authentic Marketing will help you discover:
• Your most profitable sales formula, and how to put in on Autopilot 24-7!
• How to gradually systematize much of the minutia that takes up all your time, but
   ultimately does little to improve your bottom line!
• Put you in a position to work more ON your business—rather than—always working IN
   your business.
• How to stay focused, motivated, and organized during this exciting transition and beyond.
• The secrets to delegating and arranging your business so you ONLY do the things you love,
   and don’t have to do anything you don’t enjoy!

HOW WE WORK AND WHY YOU SHOULD HIRE US!

Here’s what Authentic Marketing provides with EVERY Consulting project we decide to take
on (even the smaller ones, why should they be treated any different)!!

1) Discovery
The discovery phase can take hours, or it can take a month…it just depends on the project. 
During this phase we do:
• Customer Research
• Product & Service Analysis
• Competitive Environment Research
• And Process Analysis (what is in the way of hitting the target)

2) Development
The development phase is where the magic happens. During this phase we explore, design,
and construct:
• Proper Foundations for the project objectives
• Strategic Do’s and Don’ts
• Creative Elements for Maximum Results

3) Implementation
The implementation phase will be determined by the desired outcomes.  During this phase we:
• Rollout The Plan
• Test, Test, Test

4) Monitor
The monitoring stage can be executed by us or by you (usually depends on the size of
the business).  Either way we make sure that during this phase we monitor:
• Business Landscape Changes
• New Opportunities
• R.O.I. (return on investment)

Business owners just like you are seeing increased results from 20% to over 900% per
year in a variety of categories!

We don’t say that to brag or boast, we say it to let you know that we can and do deliver
results every day for a variety of clients and our own business ventures.  In order to
create these results we are particular about a couple key things…

   *How many projects we can effectively give our time to
  *Our ability to deliver huge value to you (if we don’t think
      it’s a good fit we’ll tell you upfront)

The last thing we want to do is spread ourselves too thin, so we don’t.  We only work
with a limited number of clients at any given time.   

GIVE US A CALL TO DISCUSS YOUR WANTS AND CHECK OUR AVAILABILITY
Office 503-573-4259
(you are going to get a voicemail just leave us a message and we will get back to you asap, we promise)