Why Authentic
What’s the one thing that separates the greatest marketers in history from the
thousands of other mediocre to poor marketers in the world? Great marketers
have always understood and know how to quickly and easily appeal to the emotions
of their prospects and customers.
That’s it! Emotion. It’s the major difference!
You have probably heard it many times… “We buy on emotion and justify our decisions
with logic”. The sad thing is most hear this but simply don’t believe it, especially
if they are selling something that would be deemed a non-emotional product such as
heavy machinery or cardboard boxes.
Unfortunately, their belief would be wrong.
Today the field of Neuroscience has proven what all great marketers have known for
years. They didn’t know the science they just knew it was true.
How did they know? Because they tested many different marketing messages and the
results spoke for themselves. The message that did the best job ofstirring up
emotion’s, always outperformed all the rest.
So what does all this have to do with Authentic Marketing?
Its true there is no shortage of marketing companies out there for you to choose
from. Nor is there a shortage of books or courses in the field of marketing and
sales. So why choose us?
Let me explain. Authentic Marketing has merged together the two most powerful fields
of human study… how the brain works and how trusting relationships are formed and
merged them with direct response marketing.
Why is that important you ask?
• The buying public is more sophisticated than ever before. They
can Google anything.
• They are inundated with more information than ever before.
Information overload.
• It’s estimated that depending on where you live, you are exposed
to 3000 to 8000 marketing messages every day. You have to
know how to cut through the clutter and noise.
• Competition is more intense than ever before. Margins are shrinking.
• Resistance to traditional closing techniques is increasing.
• Because of dishonest politicians, CEO’s, clergy, and scam artists,
people are more cautious and distrusting than ever before.
The bottom line is it’s tough out there to make a living as a business owner.
Fortunately, the Authentic Marketing team is here to help you cut through the
clutter and deliver strategies that will increase your marketing and selling
effectiveness, enabling you to ethically push your prospects “Buy Buttons”
and rapidly:
• Deliver persuasive marketing messages that create desire and action.
• Significantly shorten your sales cycle.
• Instantly create trust and rapport on a subconscious level.
• Close more sales.
• Save you money.
• Save you time and frustration.
• Boost your revenue and profits.
• Radically improve your ability to influence others in a positive way.
• Generate more leads for your sales people.
• And…Have more FUN!
How do we do this?
That’s where the “Authentic” part begins to come in to play. The fact is when
given a choice people will always buy from those they know, like and trust.
Think of a time when you met someone new and they just came off as a real, down
to earth, and genuine person. They just left you with a good feeling about them.
You’re drawn to them somehow. They attract. Now let’s contrast that with meeting
someone who is not presenting their real self to you. I’m sure you picked up on
it right away. These people repel. We have this built-in radar that allows us to
spot a fake a mile away with amazing accuracy.
The same is true for how businesses present themselves. Remember…ultimately we
don’t buy from businesses we buy from other people. Yet many businesses make the
mistake of being too “Corporate” and impersonal in their marketing. In addition,
all of their marketing materials are about them. Not what they can do for their
customers. The facts about your business are important to many prospects but NOT
until they know if you can offer a solution to what they are looking for. I can’t
emphasize this enough. When done correctly, prospects are drawn in (attracted)
because you are speaking directly to their desires.
Remember emotion first, logic second.
The great news is…almost every business makes the mistake of being company/product/
service focused in their marketing. This means your competitors are mostly likely
doing it too.
Why is this great news?
Because the key to being the market leader in your field is to Own the Position of
Relevant Differentiation.
Authentic Marketing specializes in helping business owners create and OWN this
position in their market.
So if you are ready to start dominating your market…
Give us a call at 503-573-4259
